May I Have a Word(s) With You?

By I.J. Hudson

I’m going to begin this post by saying there is no point I’m trying to make.  I’m just putting down a few words as they come to my mind.  I’ll figure out how to arrange the words later.  Maybe I’ll actually put some thought into what I’m writing.   

That’s as far as I’ll go before saying….when trying to make a point (or sell something):

Start with a blank sheet or screen.  Try to make every word, every phrase, every image you add earn its space.   Anything that doesn’t bring strong support to your message doesn’t belong.  

Sometimes an image is stronger than words. We may remember an image longer than words.  But it’s not really a matter of a balance between the two.  It’s a matter of effect. Which combination works best at telling your story?  Maybe it's only words.

When you’re competing for attention, it’s all about getting the message across accurately, concisely and making it memorable enough to make it worth passing along.  

Anything extra just gets in the way. Often, saying less is actually letting MORE come through.

I can write all day ----------- but that won't hold your attention.

But a few well-crafted phrases can.